About us
“Brand story is not that important?” I don’t know… I want stories. I want them to connect deeply with our work. I want them to feel the pain. I want to break something open. Softly. I want them to feel seen in their silence.
I want to call out the pain inside each of us, and then embrace it with the warmest, safest hug. Is that too ambitious to show your character, what they want?
I might have one. Okay. I really hurt me when she said the brand story is important. Fk hurt. It felt like she kicked the only real to me. Like, please. It’s literally the base thing I’m putting my brain on. Not the clothes.
Not the drops. Not the sales.
The story. The soul.
No, it’s not wrong to look deeply at things. At my things. Is it philosophy or just the truth? The kind of truth people keep trying to avoid, keep trying to look the other way from.
“Lost.”
I’m tired of defending the customer. Whatever. I’m gonna make the f clothes that appear in my f mind. If someone finds it fun to wear, and you want to pay the money you worked your ass off for, buy it.
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